La estrategia en internet de Discovery Channel
Liz Gannes, en NewTeeVee (via TvbytheNumbers)
Discovery CEO and President David Zaslav said in an on-stage interview at the NAB Show in Las Vegas today that he didn’t see an economic model for free web distribution of long-form content. He said he’d only distribute episodes online if circumstances forced him to, and so far the numbers aren’t significant enough. “If people start watching content on mobile phones and on the web in droves, we will have to go there or we will lose market share”.
I asked him off-stage when that day might be, and his response was an emphatic “Hopefully never!”
Porque claro, una vez perdida la cuota de mercado, será muchísimo más sencillo cambiar la estrategia y empezar a realizar distribución, sea de la forma que sea, por internet. Lo del “hopefully never” me deja sencillamente sin palabras… Estimado David, si tienes un rato, ojea aunque sea por encima Meatball Sundae.
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